The time for
we is now.

GREAT WORK WORKS GREAT, as it combines creativity with effectivity based on a data-driven understanding of consumer motivation and leads the client's journey across all disciplines.
We are excited to share with you insights, ideas, inspiration and tools which we have developed during these weeks of fundamental change and ongoing challenges.
We believe that collaboration is the fuel of the future!

BBDO KNOWS takes a look at the super-event and the brands that captured the cultural zeitgeist.

Neue Studie: Batten & Company untersucht den Markenwert der deutschen Dschungelcamper 2024.

For Christmas, BBDO KNOWS gave me ... six insights of what defined 2023 and what it means for 2024.

Neue Studie: Batten & Company untersucht was einen guten „Purpose“ von Marken ausmacht.

BBDO KNOWS on how the luxury industry keeps thriving amidst crisis, recession and uncertainty.

BBDO KNOWS on how neurodiversity is linked to creativity and benefits our industry, work, and future.

BBDO KNOWS on the power and potential of rituals, both as a support mechanism for consumers, and a growth driver for brands.

BBDO KNOWS on how turning the pain points of the travel experience into elevated touch points will help brands to thrive.

BBDO KNOWS on how anticipation makes occasions special and how to leverage and how to leverage this for our clients.

BBDO KNOWS on consumers' desire for authentic experiences and transparent influencer relationships.

Social Ad Audit: Dieses ungenutzte Potenzial steckt im Social Advertising von Telco-Marken.

BBDO KNOWS on consumer spending behavior during the month of Ramadan in 2023.

"Trading Up, Trading Down, Trading Off: Consumer Behavior In Times of Crisis" with Melanie Norris.

BBDO KNOWS on the future of voice search and AI's influence.

BBDO KNOWS on conversations around International Women’s Day 2023.

Exklusiv-Studie Menschen & Marken: Top 5 Marken der Frauen in Deutschland.

BBDO KNOWS on how brands can maximize the effectiveness around major events like the superbowl.

BBDO KNOWS on how we trade up, down, in and out in the context of a cost of living crisis.

Creating Momentum - Die 5 Marketinghebel für 2023

BBDO KNOWS on the streaming war and the future of streaming.

BBDO KNOWS on how brands can adopt a challenger mentality and facilitate change.

BBDO KNOWS on the new generation of banking customers and the implications for the industry.

Exklusiv-Studie Menschen & Marken: Top 5 Outdoormarken der Deutschen.

"Unser Umgang mit Veränderungen" mit Barbara Grohsgart.

BBDO KNOWS on the influence of the energy crisis on consumer communication.

BBDO KNOWS on mental health issues and opportunities for brands to step up to support.

"Better Brands in Health"-Studie: Den entscheidenden Unterschied macht das Design.

Exklusivstudie Menschen & Marken: Diese Marken nehmen Deutsche als besonders nachhaltig wahr.

"Connected Business: Companies in Transition from Self- To Co-Leadership" with Mounira Latrache.

BBDO KNOWS on how can brands reassure consumers that they're there to support.

BBDO KNOWS on the support brands can offer consumers as uncertainty prevails.

BBDO KNOWS on getting diversity smart with focus on the IWD 2022.

Exklusivstudie Menschen & Marken: Top 5 Diversity Marken der Deutschen.

BBDO KNOWS on what 2022 might hold for us.

Exklusivstudie Menschen & Marken: Das sind die Top 5 Weihnachtsmarken der Deutschen.

BBDO KNOWS on the greater desire to give during the pandemic.

BBDO KNOWS on what you need to know about the Metaverse.

"Building Resilience In Rough Times"
with Dr. Elin Haf Davies.

BBDO KNOWS on an opportunity for brands to help people finding new rituals.

BBDO KNOWS on how to leverage the power of sports and fans for brands.

Exklusivstudie Menschen und Marken: Auf diese Marken wollen die Deutschen nicht verzichten.

#WhatsNextAgencies by Kim Notz with Marianne Heiß on future models of working and mental health.

"The Digital Transformer’s Dilemma" with
Prof. Dr. Karolin Frankenberger and Markus Schmidt.

"Verantwortung und Wir-Gefühl" mit dem
vielfach ausgezeichneten Dirigenten Christian Gansch.

BBDO KNOWS looks back on the implications
and opportunities during COVID-19.

BBDO KNOWS on the emotional drivers that
can strengthen the business in 2021.

BBDO KNOWS on how brands can use the
opportunity to grow in the B2B space.

How we share knowledge in times of COVID-19
and why solidarity means everything to us.

"Die COVID-Krise als Digitalisierungsschub"
mit Prof. Dr. Armin Nassehi von der LMU München.

BBDO KNOWS on how the pandemic experience
influences generations differently.

Executive summary of our elaborated
RESTART approach (in German).

"Rebooting" - with Prof. Dr. Wolfgang Jenewein
from the University of St. Gallen.

BBDO KNOWS on HOW brands show up matters even more.

BBDO KNOWS on how planning around uncertainty
helps brands calibrate their marketing activities.

BBDO KNOWS on how to plan and progress
towards a post COVID-19 world.

An open source pandemic design system
by Peter Schmidt Group.

Leadership in Crisis with Nancy F. Koehn
from Harvard Business School.

Find out more about the changes
that are worth keeping.

Maximize business continuity while identifying
disruptive and incremental changes.

From our colleagues at AMV BBDO about
what we believe is important right now.

BBDO KNOWS on how to respond with both
structure and flexibility in times of great flux.

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